Film Craft > Production

CRAFTED FOR LIFE

REVOLVER, Sydney / RM WILLIAMS / 2023

CampaignCampaignLayout(opens in a new tab)
Film
Supporting Content
Supporting Content

Overview

Credits

Overview

Write a short summary of what happens in the film.

To demonstrate the durability that is crafted into every product, the film tells the story of a pair of boots from current day all the way back to 1966, when they were first launched.

Background:

The film was crafted to show an extensive breadth of time, and in so doing the relationship between our hero and the boots he has worn for a lifetime.

Tell the jury anything relevant about the direction. Do not name the director.

Crafted for life, celebrates the nostalgia of the brand the film reflects on the past, whilst pointing to a more modern face of the brand. The film covers 56 years in time which- by way of the choices in direction, never feels laborious or overly expositional. Time passes with ease, and the vast beauty of Australia is unveiled in all its rugged glory.

Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?

R.M. Williams was established in 1932 in South Australia, it is an incredibly iconic Australian brand.

More Entries from Direction in Film Craft

24 items

Grand Prix Cannes Lions
WE CRY TOGETHER - A SHORT FILM

Direction

WE CRY TOGETHER - A SHORT FILM

pgLang, PGLANG

(opens in a new tab)

More Entries from REVOLVER

24 items

Shortlisted Cannes Lions
RUNAWAY

Direction

RUNAWAY

NRMA, REVOLVER

(opens in a new tab)