Film Craft > Post-Production

COULD I BE WRONG

WORK EDITORIAL, London / COCA-COLA / 2020

Awards:

Shortlisted Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

The spot follows a busy New York street with multiple arguments exploding through every doorway. These arguments result in buildings falling to pieces along with people's relationships with each other. We conclude with two superheros fighting in the sky above the street then falling to the floor below. Our hero diffuses the situation by asking them to consider "could I be wrong?".

Tell the jury anything relevant about the edit. Do not name the editor.

The edit challenge was to convey the ripple of bad energy and chaos passing through various groups in this world that we created, while keeping the comedic beats intact, and paying off with the final message when someone finally says ‘enough!’. This involves building up pace and energy while still leaving room for moments to land, and trying to keep the ripple of bad energy as joined as possible between the people it affects.

More Entries from Editing in Film Craft

24 items

Gold Cannes Lions
THE LONG GOODBYE - ANEIL KARIA

Direction

THE LONG GOODBYE - ANEIL KARIA

RIZ AHMED / WEPRESENT, SOMESUCH

(opens in a new tab)

More Entries from WORK EDITORIAL

24 items

Silver Cannes Lions
AN OPEN MIND IS THE BEST LOOK

Editing

AN OPEN MIND IS THE BEST LOOK

NORDSTROM, WORK EDITORIAL

(opens in a new tab)