Film Craft > Post-Production
WORK EDITORIAL, London / COCA-COLA / 2020
Awards:
Overview
Credits
Write a short summary of what happens in the film.
The spot follows a busy New York street with multiple arguments exploding through every doorway. These arguments result in buildings falling to pieces along with people's relationships with each other. We conclude with two superheros fighting in the sky above the street then falling to the floor below. Our hero diffuses the situation by asking them to consider "could I be wrong?".
Tell the jury anything relevant about the edit. Do not name the editor.
The edit challenge was to convey the ripple of bad energy and chaos passing through various groups in this world that we created, while keeping the comedic beats intact, and paying off with the final message when someone finally says ‘enough!’. This involves building up pace and energy while still leaving room for moments to land, and trying to keep the ripple of bad energy as joined as possible between the people it affects.
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