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THE TALK

WORK EDITORIAL, New York / PROCTER & GAMBLE / 2018

Awards:

Bronze Cannes Lions
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Film

Overview

Credits

Overview

BriefExplanation

This film spans several time periods, from the 1950s to the present day. We see black moms having intimate talks with their sons and daughters about the challenges and experiences with racial bias they’ll surely face as part of being black, from hearing the n-word, to overcoming biased standards of beauty, to feeling like they have to try twice as hard to get half as far, to surviving encounters with the police.

EntrySummary

For black viewers, we are acknowledging this very real rite of passage while growing up Black in America as well as the unfair burden of needing to have “The Talk.” For everyone else, it’s an eye opening look at something they may have never known or thought about.

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