Transgender and non-binary people have been excluded by the period care industry and society. The Lancet* suggests a prevalence of 0.3%-0.5% of transgender in the general population — 23.4 M and 39 M of the world population, roughly 60% of them trans men (approximately 16 M).

These trans men are discriminated against, facing a biased conception of what it means to be a person who bleeds. The gender representation codes and the lack of inclusivity in the period care category make trans men and non-binary people relive the trauma of the transition every time they have their period, causing them gender dysphoria.

The goal was to create the first product that caters to trans and non-binary people needs. We believe that access to period care is a basic human right.

The idea was to fight the lack of inclusivity in the period care category using design, sparking a meaningful conversation around an issue that has been a taboo for years.

Partnering with Cycle, we crafted a new menstrual product range in collaboration with trans and non-binary influencers. For the naming, we used something beyond the health and biological symbols of menstruation. The logo, a perfect circle cut by a line, symbolizes the break with the conventions around period.

The packaging is minimalistic and gender-neutral, eschewing category tropes typical of the feminine messaging and imagery. On the back of each pack, there is a quote from the trans and non-binary community revolving around period inclusivity and personal experiences, something that gave them a voice in the period industry for the first time.