To promote the price comparing site Ceneo.pl, we decided to record a song. But instead of glorifying it, we trashed the Ceneo brand. Real 'Bargain hunters' who spend their lives in supermarkets enjoy the crowds, and the thrill of rivalry inspired us to record 'Dissing Ceneo'. The comparison between offline and online shopping caused quite a stir.Hours after publishing, it was picked up by multiple Polish media, including the largest information portal - gazeta.pl - where it hit the home page. It received nearly 300,000 YouTube views, thousands of comments scattered all over the web, and over 9,000 people posting it on Facebook profiles.