Sustainable Development Goals > People
BETC/HAVAS, Sao Paulo / ASSOCIACAO INTERNACIONAL HABITAT PARA A HUMANIDADE / 2018
Awards:
Overview
Credits
BriefWithProjectedOutcomes
This project is relevant to this category because the posters, coupled with the structural characteristics of the poor communities where they were glued, create a brand experience that not only educates the inhabitants of these places with preventive measures to the proliferation of the Aedes Aegypti mosquito, but also protects them by making it impossible the breeding grounds with innovative technology.
CampaignDescription
We create educational posters that dissolve in the rain and kill the mosquito before it is born. When the rain falls, the posters dissolve, releasing a powerful larvicide present in its composition. An innovation that works only against the mosquito larva and does not harm the environment, animals or people. In this way, standing water became a fatal trap for mosquito larvae. Each poster eliminates the Aedes Aegypti outbreaks in up to 200 liters of water for at least 60 days.
Execution
To implement the project, we use a bacillus-based innovation called BTI (Bacillus Thuringiensis Israelensis), which acts only against mosquito larvae and does not harm the environment, animals or people. The composition of the posters combines this compound with rice paper, which dissolves in contact with water. We found in laboratory tests that each poster eliminates mosquito larvae in 200 liters of water and for 60 days. There were 3 months of searching, testing and production until the launch of the action in needy communities supported by Habitat.
Outcome
This project has an efficient and a legacy result. Efficient because one single poster is able to treat up 200 liters of standing water and for long 60 days, certify by a scientist of one the largest university of South America. Beyond this, the poster has an education information on how to fight against the mosquitos. By doing tbhis, the community could learn about prevention and are now able to spread that information forward.
Strategy
The project's strategy aims to benefit the public most affected by the outbreak of diseases caused by the mosquito Aedes Aegypti: residents of poor communities. For this, we not only distribute the posters among the main communities, but also included its inhabitants in the process of creating the poster arts and also in the collage through the streets and alleys of these places.
Synopsis
This project practices sustainable development from the design of the posters - using materials that do not harm the environment such as rice paper that dissolves in contact with water, edible ink and a larvicide harmless to animals and people - to the residual of the project, that leaves a legacy of preventive education to the communities.
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