Health and Wellness > Consumer Products Promotion
BETC/HAVAS, Sao Paulo / RECKITT BENCKISER / 2018
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Nothing more natural than a caring brand, like Dermodex, to pay a tribute for those families who do the same through late adoption. The product main function is to protect and preserve babies health, but this activation made clear that its social mission goes way beyond that.
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In Brazil, 92% of children in the adoption queue are over 7 years of age. It turns out that of the 37 thousands parents who want to adopt in the country, only 9% accept children in this age. This is a problem forgotten by people. But Dermodex, through an emotional homage to families who adopted late, made a lot of people remember.
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