Health and Wellness > Health Awareness & Advocacy
BETC/HAVAS, Sao Paulo / ASSOCIACAO INTERNACIONAL HABITAT PARA A HUMANIDADE / 2018
Awards:
Overview
Credits
Audience
This project is relevant to the category because it brings direct and indirect benefits to the health of the poor community: posters actually help to prevent new breeding sites of Aedes Aegypti and also promote a culture of prevention in the communities against the mosquito.
BriefExplanation
BriefWithProjectedOutcomes
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CampaignDescription
We create educational posters that dissolve in the rain and kill the mosquito before it is born. When the rain falls, the posters dissolve, releasing a powerful larvicide present in its composition. An innovation that works only against the mosquito larva and does not harm the environment, animals or people. In this way, standing water became a fatal trap for mosquito larvae. Each poster eliminates the Aedes Aegypti outbreaks in up to 200 liters of water for at least 60 days.
Execution
To implement the project, we use a bacillus-based innovation called BTI (Bacillus Thuringiensis Israelensis), which acts only against mosquito larvae and does not harm the environment, animals or people. The composition of the posters combines this compound with rice paper, which dissolves in contact with water. We found in laboratory tests that each poster eliminates mosquito larvae in 200 liters of water and for 60 days. There were 3 months of searching, testing and production until the launch of the action in needy communities supported by Habitat.
Outcome
This project has an efficient and a legacy result. Efficient because one single poster is able to treat up 200 liters of standing water and for long 60 days, certify by a scientist of one the largest university of South America. Beyond this, the poster has an education information on how to fight against the mosquitos. By doing tbhis, the community could learn about prevention and are now able to spread that information forward.
Relevancy
This project is relevant to this category because the posters bring direct benefits to people living in needy communities with areas of risk and land that make it difficult to combat Aedes Aegypti. In addition to protecting these people by killing mosquito larvae in the water, the posters still directly teach them how to prevent themselves, avoiding the accumulation of still water.
Strategy
The project's strategy aims to benefit the public most affected by the outbreak of diseases caused by the mosquito Aedes Aegypti: residents of poor communities. For this, we not only distribute the posters among the main communities, but also included its inhabitants in the process of creating the poster arts and also in the collage through the streets and alleys of these places.
Synopsis
In tropical countries like Brazil, it rains the whole year. The result of this? Lots of standing water. And outbreaks of the mosquito Aedes Aegypti - transmitter of diseases such as Dengue, Zika, Chicungunia, Yellow fever – making many victims every year in the country. Especially in poor regions, with uneven land and areas that make it difficult to control mosquitoes.
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