Industry Craft > Illustration
BETC/HAVAS, Sao Paulo / PUMA / 2019
Awards:
Overview
Credits
Cultural/Context information for the jury
In 2009, Usain Bolt broke the 100m world’s record and made history. But behind this incredible mark, there is a lot of sweat, training and effort.
In 2019, ten years later, we want to tell this story, showing an angle that few people know. A tribute so outstanding as the world's fastest man. We created a biography that shows all the trainning and effort behind that mark. But a Bolt's biography could not be an ordinary book. It had to be as fast as him. So, it’s a biography but it’s also a flipbook, showing an animation of 9.58s, recreating the iconic race. Literally showing, step by step, page by page, the whole story behind the race.
Tell the jury about the illustration.
The book is a flipbok that features an animation that faithfully reproduces Usain Bolt's world record race. And to do that, we needed to illustrate all 9.58 seconds of the race, frame by frame. There are 224 pages from the start to the finish line. All pages illustrated, reproducing moments in the athlete's life, such as birth certificate, Bolt's name illustrated as a race track, lightning, among other elements. A book all illustrated in black and gold, bringing refinement and sophistication, maing the project as outstanding as the athlete.
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