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RABBITS X TURTLES
BETC/HAVAS, Sao Paulo / JONTEX / RECKITT BENCKISER / 2019
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Jontex Orgasm in Sintony is a condom brand launch in Brazil that has an internal gel that slows the male orgasm and is textured from the outside to stimulate the female orgasm. The campaign uses examples of speed and slowness that are in the collective unconscious: turtles x rabbits, snails x hummingbirds, sloths x cheetahs. The pieces sign: New Jontex Orgasm in Sintony. Speeds her up and slows him down.
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New Jontex Orgasm in Sintony. Speeds her up and slows him down.
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