Print and Publishing > Publications

THE 9'58 BIOGRAPHY

BETC/HAVAS, Sao Paulo / PUMA / 2019

Awards:

Bronze Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Presentation Image
Case Film
Supporting Content

Overview

Credits

Overview

Cultural/Context information for the jury

In 2009, Usain Bolt broke the 100m world’s record and made history. But behind this incredible mark, there is a lot of sweat, training and effort. In 2019, ten years later, we want to tell this story, showing an angle that few people know. A tribute so outstanding as the world's fastest man. We created a biography that shows all the trainning and effort behind that mark. But a Bolt's biography could not be an ordinary book. It had to be as fast as him. So, it’s a biography but it’s also a flipbook, showing an animation of 9.58s, recreating the iconic race. Literally showing, step by step, page by page, the whole story behind the race.

More Entries from Commercial Publications in Print and Publishing

24 items

Grand Prix Cannes Lions
THE BLANK EDITION

Commercial Publications

THE BLANK EDITION

AN-NAHAR, IMPACT BBDO

(opens in a new tab)

More Entries from BETC/HAVAS

24 items

Silver Cannes Lions
THE 9'58 BIOGRAPHY

Print & Publishing

THE 9'58 BIOGRAPHY

PUMA, BETC/HAVAS

(opens in a new tab)