Print and Publishing > Publications
BETC/HAVAS, Sao Paulo / PUMA / 2019
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In 2009, Usain Bolt broke the 100m world’s record and made history. But behind this incredible mark, there is a lot of sweat, training and effort. In 2019, ten years later, we want to tell this story, showing an angle that few people know. A tribute so outstanding as the world's fastest man. We created a biography that shows all the trainning and effort behind that mark. But a Bolt's biography could not be an ordinary book. It had to be as fast as him. So, it’s a biography but it’s also a flipbook, showing an animation of 9.58s, recreating the iconic race. Literally showing, step by step, page by page, the whole story behind the race.
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