In Brazil's biggest economic crisis unemployment reached 12.7 million people, men and women are both suffering the consequences of Brazil’s recession. But in addition to having an income that is on average 24% lower than men, most of the Brazilian unemployed are women. According to data from the Brazilian Institute of Geography and Statistics (IBGE), the unemployment rate among women over 14 years of age remains above the general index. Many of those women lost her self-esteem and don’t feel good about themselves in job interviews. They think that the make up or a good appearance is much more important than that really is. But what they need to know is that they only need themselves.Because beauty exists in many ways and every woman has one.

Everybody says that make-up is one of the most important things for a woman in a job interview. But, what if the Brazil's most popular make-up brand just said the opposite? With the help of one of the largest recruitment companies in Brazil, we invited a few women to have their make up done by a professional on the day they had a job interview. But under one condition: they couldn’t look at the mirror until the interview is finished. They were prepared for the job interview and did very well. What they didn’t know is that they weren’t wearing any make up. Because they only need themselves. But when they want to use make up, they can count with Jequiti Cosmetics.

In the beginning of 2018 we asked for one of the largest recruitment companies in Brazil to help us on this project. They should look for unemployed girls that were trying to find a job. We talked to more than 30 women and invited a few of them to participate to the experiment. An important thing to us when we were looking for the girls was that they couldn’t feel secure about their looks, because that would be the emotional thing to explore on our video. We did this online video that was launched to show to every woman that they don’t need make up, they only need themselves

Our online video was released one day before the Labor’s Day (May 1). In the first 24h the video reached a little more than 1 million people, with 36% of engagement rate. It had a great performance, only R$ 0,1 the cost-per-view with 95% of positive reactions. The participants got 5 job offers, Tamires got 3 and Letícia got 2. And the most important thing, we showed to Brazilian women that they only need themselves. But when they want to use make up, they can count with Jequiti Cosmetics.

We invited a few women to have their make up done by a professional on the day they had a job interview. Two of them were chose to participate of the online video that we launched at May 1, labors day. The video was directed for women of all ages that feel uncomfortable with their looks. And the target of the girls who were looking for jobs were 20-25. The message of the online video was to show to every woman that they don’t need make up, they only need themselves. But when they want to use make up, they can count with Jequiti Cosmetics.

In Brazil's biggest economic crisis unemployment reached 12.7 million people, most of the unemployed are women. Jequiti Cosmetics is a direct sales company and the most popular cosmetic brand in Brazil, which stimulates women protagonism, contributing and encouraging them to have their own income with training and giving careers opportunities, always trying to get them a financial independence. For example, the company tagline is “Dream that you can”. With this way of thinking the we increase a lot of Brazilian women self-esteems.