The website, archive and social tool allows you to search through every one of the 1,117, 077 fallen soldiers of WWI to find soldiers that share your name, date of birth, or home town. Although this tool was promoted with a truly integrated campaign, we believe it fits within Titanium.

EVERY MAN REMEMBERED

THE WORLD’S LARGEST ONLINE MEMORIAL

WWI cost the lives of 1,117,077 commonwealth soldiers. To mark the 100th anniversary of the war, we remembered every one of them.

To launch the world’s largest online memorial we created a celebrity campaign without spending a single pound on celebrity endorsement.

Without spending a single pound on celebrity endorsement it has become the most successful advertising campaign the Royal British Legion has ever run.

£1.4m in donations

3.9 millions page views

140,000 soldiers remembered so far

15 million media impressions

News coverage in 20+ countries

7 One Direction fan clubs terrified

On Facebook, Instagram and Twitter we tagged dozens of celebrities in obituary posts, and these were shared by tens of thousands, including Andy Murray, Tom Hardy and news media across the globe, including the BBC, Independent, Huffington Post and many more. It even caused panic amongst One Direction and Harry Styles fans.

Every Man Remembered has the names, ages, and stories from every of the 1.1 million fallen servicemen. First we collected the information from a variety of archives, and found stories of individual soldiers to turn into a fully integrated and digital campaign.

To get the country to visit the site, we created direct response TV, digital banners, dozens of posts on Twitter, Facebook and Instagram, press and posters ads. Each ad memorialised real fallen soldiers with famous names. Obituary ads were created for fallen soldiers named Andy Murray, Tom Jones, Harry Styles, Tom Hardy, Alex Ferguson, Henry Cavill, Rod Stewart, Patrick Stewart, Roger Moore, Gordon Brown and many more.