Film Craft > Film Craft
RKCR Y&R, London / BBC / 2014
Overview
Credits
BriefExplanation
Winter sports athletes must conquer the challenges of nature, as well as each other, in the new Winter Olympics campaign for the BBC.
Highly-acclaimed actor, Charles Dance, is the voice of ‘nature’ in the epic TV trail. Dance, in his role as ‘nature’ speaks in foreboding verse - as nature sets the challenge to the athletes to overcome its extreme elements in a bid for victory. The athletes are seen heroically striding towards the mountain as they prepare for their ultimate challenge.
Execution
The track was an original score by TRO which was adapted by the original composer specifically for the campaign. TRO worked to adapt the score to sync perfectly with the visuals of nature and create the key pause and drop in the composition at the point where the athletes are revealed striding towards the mountain.
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