Film Craft > Film Craft
RKCR Y&R, London / MARKS AND SPENCER / 2014
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A beautiful, fantasy, fashion romp starring Rosie Huntington-Whiteley as our heroine. We follow her on an adventure through a whirlwind of favourite fairy-tales, including Alice in Wonderland, Little Red Riding Hood, Aladdin and The Wizard of Oz. Rosie is joined on her journey by the dashing David Gandy with a special cameo appearance from Helena Bonham Carter.
Using the end-line, ‘Believe in magic and sparkle’, the film is set against ever-changing fantastical backdrops, including snow-clad forests and gingerbread houses, while showcasing M&S’s range of lingerie, accessories, food and party-wear available in stores this Christmas.
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