Film Craft > Film Craft
RKCR Y&R, London / MARKS AND SPENCER / 2015
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M&S’ Christmas strap line ‘Magic & Sparkle’ is brought to life by two playful fairies, named Magic and Sparkle, who spread a little festive kindness. Set to the Julie London version of ‘Fly Me to the Moon’, the fairies clock in at the Fairy Factory, before Soaring the city skies, to bring a smile to the unaware people below - gifting snow fall to children, adorning washing lines with glittering party dresses and sparking love between a lonely pair.
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