Film Craft > Film Craft
RKCR Y&R, London / MARKS AND SPENCER / 2015
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The film takes M&S food and ‘deconstructs’ it to reveal the individual components and ingredients. Familiar foods are shown in surprising ways, in the extreme close-up of their contours and construction, or their response to the stimuli of cooking (heat, freezing, flames, slicing, smashing, mashing etc). The film is shot on a black (occasionally white) background against which the foods appear jewel-like in the intensity of their colours and textures.
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