Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021. More than a month's rainfall within 24 hours devastated much of western Germany, and Ahr Valley suffered the hardest hit: homes, roads, businesses, entire communities were swept away. More than 46 wineries of the region lost their facilities, cellars, wine barrels and hectares of vineyards. Our aim was to raise awareness of this economic devastation, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing. With zero amount spent on media, we created a campaign, that had more than 1 billion media impressions, helped to raise the value of the wine by 4500%, and managed to collect more than 4,4 million Euros, making our „Flood Wine” the most succesful crowd-funding campaign of Germany.

Flut Wein = Flood Wine

The design of our "Flood Wine" bottles were created by the flood itself: we left the bottles as they were, so their mud coated surface was "designed by nature" – thus each and every bottle had a unique mud design, that clearly symbolised the disaster as much as the solidarity and support of the wine-growers' community of Ahr Valley.

The aim was to keep the bottles in the original mud-coated version: as they were left in the cellars of wine-makers by the devastating flood itself.

We also numbered 1000 "special edition" bottles, and placed special neck-hangers on them to show their individual numbers.