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GHOST RECON BREAKPOINT: SQUAD UP FT. LIL WAYNE

ARGONAUT, San Francisco / UBISOFT / 2020

Awards:

Shortlisted Cannes Lions
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Film

Overview

Credits

Overview

Write a short summary of what happens in the film

This film is a Hollywood-style war epic where the battle-tested soldiers have the voices of the gamers controlling them, Drunk-History–style.

Our five-minute mega-asset tells the story of the triumphs and trying times that occur when three serious gamers “squad up” with a less-than-focused friend—Lil Wayne—whose frequent distractions cause him to go “idle” at the worst times.

From showing up late to a firefight—and doing his best “Leeroy Jenkins” impression. To taking repeated calls from his agent—“No more commercials. I don’t care how much they’re gonna pay…oh, alright then.” To...wait—is Weezy getting freaky with his headset on? “Dude, that’s nasty.” Lil Wayne proves himself to be the worst squadmate ever.

But then, when his squadmates need him most, Weezy becomes the hero...only to get himself killed while excessively celebrating. Now, his teammates must decide whether to revive him, or hope that whoever gets autoselected in isn’t any worse…

Cultural / Context information for the jury

We packed our film with nods to gamer culture that would appeal to both mass and hardcore gamers, without alienating either.

Weezy mimics the classic “Leeroy Jenkins” World of Warcraft viral video while shouting his own full-name battlecry as he runs into battle.

We gave a nod to gamers who mocked the limited, overly-repetitive dialogue of Ghost Recon’s last installment—especially how often soldiers said, “Shitballs” while getting shot.

We dropped a reference to Weezy constantly giving himself new nicknames (yes, those are all actual nicknames he lists out).

And we even gave Snoop Dogg a cameo as an even worse teammate than Weezy, referencing gamers’ joking wonderment at him constantly being paid to promote games—despite not knowing how to play the games he’s paid to endorse. (In one famous incident, his supposed livestream was proven to be faked when he took both hands off the controller to light a blunt.)

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