Direct > Use of Direct Marketing

HOTEL FOR INTERNATIONAL TRAINEES

MORTIERBRIGADE, Brussels / MORTIERBRIGADE / 2012

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Overview

Credits

Overview

BriefWithProjectedOutcomes

We transformed an empty building next to our office into a hotel: the mortierbrigade hotel for international creative trainees. It has 3 magnificent suites.Trainees start at the ground floor, in the spacious 'Tent for Two', if the trainees perform well, they move up to the first floor into 'The Cabin in the Woods'. If they produce excellent work, they are promoted to 'The Royal Suite'. (Worst case scenario: the basement.)Trainees can book online by entering their online portfolio on the hotel website.Our creative directors decide whether the trainees are selected or not.

ClientBriefOrObjective

we are mortierbrigade, an independent agency in the heart of Europe. Attracting young talent is one of the main goals of our agency. We get quite a few requests by creative interns from all over the world to do an internship, but often the paperwork and visas are a hassle, and short-term housing is very expensive.

Effectiveness

The hotel opened in December 2011. It was launched via the industry’s most important websites and creative schools, and it got quite some exposure on TV, in newspapers, magazines and on radio worldwide.Applications from all over the world are coming in. The hotel is already fully booked until December 2012. And our agency got some great exposure within the industry and beyond.

Relevancy

The hotel has quite a few advantages:- the trainees have a home away from home, for free, and the opportunity to work at a pretty good agency.- our agency gets to work with the finest and most diverse young talents.- our clients get fresh and multicultural input from all over the world.- it’s great promotion for our agency within the industry (talent & clients) and beyond.

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