Health and Wellness > Consumer Products Promotion
KAIRO, Cairo / VEZEETA.COM / 2019
Overview
Credits
Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including:
Only OTC drugs are allowed to advertise in Egypt.
Having said so, the whole healthcare sector in Egypt is a complete chaos and regulations are not 100 percent clear.
As a healthcare App Vezeeta.com is not in question, when it comes to any restrictions or regulations.
Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness?
To navigate one's way through the healthcare jungle of Egypt is a nightmare,especially when it comes to finding the right doctor.This resulted in Egyptians misdiagnosing themselves and others with all kinds of medicines.(Egypt has the world's highest antibiotic usage rates for instance).The deeply entrenched insight of the film changed habits.
Write a short summary of what happens in the film
Everyone in Egypt is a doctor. Dad, mom, the maid and the teenager.
Vezeeta.com helps customers find the right doctor,book an appointment and rate them with a click.
Cultural/Context information for the jury
We Egyptian are the masters of diagnosing ourselves and others with all sorts of illnesses based on nothing but our personal observations and unscientific judgements.
We prescribe medicines, antibiotics and all sorts of remedies without hesitation, as if we are buying candy.
Provide the full film script in English.
Narrator: In the land of the 90 million doctors
Dad: Show me your toe Hani
Unquestionably gout.
Mom:Looks like rheumatoid to me Adel
No, this is gout.
Dad:Just a couple injections in his ankle, and he will be fine.
Teenager:Two injections of Cortisone Uncle Hani
Maid: Show me your foot Mr. Hani
Ohhh, a fisheye wart
Mom:Yeah, looks like a fisheye wart!
Dad:How did that slip my mind
Definitely a wart.
Narrator:In the land of the 90 million doctors
you sure need Vezeeta.
Search and book with one of the top doctors in Egypt
verified by real ratings from real people.
Vezeeta.com
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