Film > Product & Service
KAIRO, Cairo / EDITA / 2013
Overview
Credits
BriefExplanation
In the past 2 years in Egypt, so much has happened, that people became immune to any kind of amazement.
The general feeling was "Nothing in this world is worth a wow anymore. Almost nothing."
This campaign hit the right spots, and "Be Wowed" became the new catch phrase among the nation.
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