How could we translate so much information, into a simple yet interesting communication medium? After having designed a set of two Infographic posters, talking about two trending subjects in Egypt: "Road Transportation in Egypt" and "Hijab", and after they were very well received by the clients and the creative community in Egypt, we decided to launch a quarterly Kairo Infograph about a new trending subject.

Kairo, the new independent advertising agency in Egypt, wanted to show to both existing and potential clients, its strong understanding of local trends and insights, and its ability to translate these insights and discoveries into powerful visual communication.

First we identified the new subject: Water need in the Land of the Nile, with the focus of the human body and the Land of Egypt as well. Then came the design idea: We will use the different urine color ranges to indicate dehydration and hydration levels in the human body and the Land of the Nile.

The Infographic poster titled "Dehydration Levels: From the human body to the Land of the Nile" was requested by 2 potential clients for their natural spring water brands to be hung in their offices.