How could we translate so much information, into a simple yet interesting communication medium?

Kairo, the new independent advertising agency in Egypt, wanted to show to both existing and potential clients, its strong understanding of local trends and insights, and its ability to translate these insights and discoveries into powerful visual communication.

We decided to design a set of 2 Infographic posters, talking about 2 trending subjects in Egypt: 'Hijab' and 'Road Transportation in Egypt'.

The posters were printed and sent to Clients as DM, showcased in the agency, and posted to our web site www.kairo.me. We received a request from German NGO MICT-international.org and their Publisher/Internet-platform project named Correspondents.org , to publish "About Hijab" in their first issue of Correspondents.org publication. We also received amazing feedback from our clients, as well as potential clients. Many artists from the creative community of Cairo; including many Writers, Designers, Art directors and film Directors, have asked to buy replicas of these posters.