Internode wanted a campaign that would leverage off the activity of Adelaide’s Mad March Season – a time of the year when the city’s absolutely inundated with festivals (WOMAD, Fringe, Clipsal 500, Future Music Festival, Unsound, etc…).

We created a travelling festival with a difference – people were invited up on a stage to perform by putting on a helmet that converted their brainwaves into a unique song. They were then sent a youtube video of their performance and song.

Each participant was sent a YouTube video of their performance that they could share online, leading to over 26,000 Facebook interactions and an engagement rate of 8.2%. In 2014, Internode have reported a year-on-year sales increase of 37%.

Internode is a geeky brand that loves to celebrate all things brainy. By creating a musical festival that’s all about brainwaves and technology, it further reinforced the fact that they’re powered by brains.