Is this for real? A man in a neoprene suit, flying 115 feet and then landing safely in a kiddie pool - this video was the most popular part of the viral campaign for Microsoft Office Project 2007. The idea to expose the product to the audience: a virtual Bavarian engineer who has the goal to build the longest waterslide in the world. He started off with some tests, published videos on YouTube, and publicly searched for investors. The unveiled message: Make it doable – with Microsoft Project!