Our objective: to make the new Corsa the funniest and stylish small car in town among young, urban Europeans.Through digital communication, we brought The C.M.O.N.S - five funky puppets, members of a spoof band, to life. The official band website was the central hub for viral communications, seeding campaigns, stickers, graffiti, various interactive features and a wide selection of stylish fan gear.After just 3 months running, the website had more than a half million unique visitors. 70,000 pre orders planned, 130,000 cars SOLD. By the time the new Corsa was launched and available at the dealership. It was already a huge success in sales.