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MRM WORLDWIDE, Milan / CAMPARI / 2009
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Objective:Create a branded entertainment web experience based on the new Campari TV commercial - with Jessica Alba as testimonial - that takes place in a stylish and glamorous beach club where music, passion and Campari reign.
Concept:Female and male users (no matter which sex they are interested in) are invited to live an interactive experience in the club, by mixing the right music, preparing cocktails for fascinating strangers and being seduced by a mysterious woman in a dark, private cabana.
Target Audience:Young adults and adults (18-35 years old).JUDGES:Try in Firefox if it doesn't start in I.e.
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