Taking advantage of the ORANGE launch, we set out to change the mentality of companies and persuade them that instead of contracting services from several telecoms suppliers, they should satisfy all of their communications needs using a single company–ORANGE.

Mailing followed by a telemarketing campaign to set an appointment. 47% success rate.

Launch an attack on rival operators by sowing a doubt in the target’s mind. Why use several telecoms suppliers when you can now get everything that you need from just one?To do this, we sent a single plant seed which will grow gradually, just like your doubts, with each item of information that you receive explaining ORANGE’s innovative services.