GM Nordic’s new showroom on the Internet, where a visitor can experience cars as in real life. A strategic step in GM’s ambition to rejuvenate the customer base and be perceived as a modern, flexible and family supporting brand.Opel Showroom uses 80 commercials to present Opel’s focus models.

Objective: 27,500 unique visitors per month. Since opening the site has had 323,000 unique visitors.- Unique visitors per month: 40,400 (47% above target).

- Visitors have spent 13,700 hours on the site.- 8,000 hours of film has been shown.

- Generated over 14,000 customer-dealer contacts. Every 10th test drive results in a sale.