Social and Influencer > Interactive Campaigns

MINI CLUBMAN

INTERONE WORLDWIDE, Munchen / BMW / 2008

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

Overview

CampaignDescription

The agency task was to create digital brand experiences showing the practical aspects, but featuring the unconventional design and the hedonistic driving fun of the new MINI Clubman. The digital driving experience is translated into elastic fun on the Nintendo Wii™, an interactive adventure online and a gesture-controlled cinema experience - popcorn buckets beware. Three new technologies sharing the 'other' view of the MINI Clubman: fun first, function second.

More Entries from Interactive Campaigns in Social and Influencer

24 items

Grand Prix Cannes Lions
UNIQLOCK

Clothing, Footwear & Accessories

UNIQLOCK

UNIQLO, PROJECTOR

(opens in a new tab)

More Entries from INTERONE WORLDWIDE

24 items

Gold Cannes Lions
MINI RELAUNCH

MINI RELAUNCH

BMW, INTERONE WORLDWIDE

(opens in a new tab)