Design > Communication Design

MOBILE MENU

COSSETTE, Toronto / MCDONALD'S / 2018

CampaignCampaignLayout(opens in a new tab)
Presentation Image
1 of 0 items

Overview

Credits

Overview

CampaignDescription

In a fresh and relevant way we took two iconic elements, McDonald’s food and smartphones, and distilled them into one idea: McDonald’s Mobile Menu. Introducing a new visual language ownable by no other brand, targeting mobile phone users.

Execution

We took iconic McDonald’s graphic elements, being simple white type against a red background combined with visuals of smartphones, arranging them to look like classic McDonald’s food: the Big Mac, Fries and Egg McMuffin. We also included the McDonald’s app logo to communicate the idea that Mobile Ordering is now available.

Outcome

• Recognized best in class for McDonald’s Mobile Ordering launch within the brand’s global system – highest guest counts, exceeding download expectations.

• Achieved 32% lift in guest count growth in segmented market test.

• Drove 23% increase in downloads nationally.

Synopsis

Around the world, ordering food through your phone has become the norm. And in a cluttered landscape of mobile app launches in Canada, McDonald’s needed to stand out to communicate they offer this Mobile Ordering service, as well.

More Entries from Posters in Design

24 items

Grand Prix Cannes Lions
TRASH ISLES

Creation of a New Brand Identity

TRASH ISLES

PLASTIC OCEANS/LADBIBLE, AMVBBDO

(opens in a new tab)

More Entries from COSSETTE

24 items

Grand Prix Cannes Lions
NEXT EXIT

Retail

NEXT EXIT

MCDONALD'S, COSSETTE

(opens in a new tab)