Health and Wellness > Health Awareness & Advocacy

MORNING AFTER ISLAND

OGILVY HONDURAS, Tegiucigalpa / GRUPO ESTRATEGIGO GE PAE / 2022

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Image

Overview

Credits

Overview

Write a short summary of the ambient work.

13 years ago, Honduras became the only country in Latin America to ban the morning after pill. Already one of the most conservative countries in the region, this single act represented a massive step backwards for women’s rights and wellbeing, with predictable results: Since then, 330,000 underage girls have become mothers. Today, one out of every four Honduran women and girls will become pregnant before turning 18, fully half raped by the men closest to them.

GE PAE (Grupo Estratégico Pastilla Anticonceptiva Emergencia) is a non-governmental organization that has fought for over a decade to repeal the prohibition, facing serious headwinds: no media budget, no support from the private sector, zero institutionalized sexual health education (allowing the spread of constant misinformation and cultivating taboo), and a conservative national media in bed with the same religious leaders that call women murderers and death cultists when they ask for basic human rights.

More Entries from Fundraising & Advocacy in Health and Wellness

24 items

Grand Prix Cannes Lions
THE KILLER PACK

OTC Products / Devices

THE KILLER PACK

MAXX FLASH, VMLY&R

(opens in a new tab)

More Entries from OGILVY HONDURAS

24 items

Gold Cannes Lions
MORNING AFTER ISLAND

Glass

MORNING AFTER ISLAND

GRUPO ESTRATEGIGO GE PAE, OGILVY HONDURAS

(opens in a new tab)