Health and Wellness > Health Awareness & Advocacy
OGILVY HONDURAS, Tegiucigalpa / GRUPO ESTRATEGIGO GE PAE / 2022
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13 years ago, Honduras became the only country in Latin America to ban the morning after pill. Already one of the most conservative countries in the region, this single act represented a massive step backwards for women’s rights and wellbeing, with predictable results: Since then, 330,000 underage girls have become mothers. Today, one out of every four Honduran women and girls will become pregnant before turning 18, fully half raped by the men closest to them.
GE PAE (Grupo Estratégico Pastilla Anticonceptiva Emergencia) is a non-governmental organization that has fought for over a decade to repeal the prohibition, facing serious headwinds: no media budget, no support from the private sector, zero institutionalized sexual health education (allowing the spread of constant misinformation and cultivating taboo), and a conservative national media in bed with the same religious leaders that call women murderers and death cultists when they ask for basic human rights.
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