Use these pieces to create awareness  that while you are not next to your couple, the sexual desire slows down and do not have to settle just for the sweetness and leave  sex aside. The proposal is to give sex a place and leave sweetness aside.

Develop communication pieces for the official fan page which continuing  announcing that Ky is a lubricating gel for couples who are a bit boring and that this product is a great motivator to revive and turn up a few degrees to the  relationship.

At first, we choose the teddy bear which was appropriate since we needed one with absolute sweetness expression. Secondly we create a context with few elements which built a semi real scenario. Finally take each execution to a special color and define everything that had to appear in the same color, monochrome. So we differentiate each of the 13 videos are not just for the idea / script but by its characteristic color. The rest was an meticulous work to ensure that in each execution the  bear suffers the script. In some cases lighting it on fire, another freezing it, another making his skeleton, waxing, exploiting, making it bleed, etc..

We had great repercussion ,in fact, ourselves and the market itself used these videos as artistic reference for many later works.