Social and Influencer > Websites
EURO RSCG 4D, Amsterdam / NOKIA / 2006
Awards:
Overview
Credits
CampaignDescription
Objective: Create a Pan-European new media event for young adults that enforces Nokia’s brand promise.Campaign:Nokia 20Lives is a 25 day groundbreaking new media event that enables participants to live a day in the lives of 20 fictional inter-connected characters. Receiving their text messages, meeting friends and enemies, and making crucial choices - with subsequent results of success, failure, deceit and sex. All experienced in more than three interactive hours of first person, full-screen online video. An innovative, interwoven intrigue where “Connecting People” is made tangible and engaging.
More Entries from Consumer products and services in Social and Influencer
24 items
More Entries from EURO RSCG 4D
24 items