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THE HUNT
EURO RSCG 4D, Amsterdam / VOLVO / 2007
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Overview
Credits
Overview
CampaignDescription
Sponsoring Disney’s Pirates of the Caribbean: Dead Man’s Chest, Volvo organises a global treasure hunt. A tricked Volvo XC90 was buried: find it and it’s yours.Having picked up a treasure map at your dealership, The Hunt continues online. Hopping from website to website a 30-day journey across the Seven Seas unfolds. Unravel an old man’s tale on Madeira, match broken china off Africa’s coast, decipher Maya murals on Cozumel and be the first to return in Port Royal harbour.
Seven finalists where flown to an island in the Bahamas for the final event: the recovery of the buried car.
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