Smoking is like a prison. When people try to quit, they often help themselves, counting the days. For this reason we have created a calendar that help people to motivate themselves in their daily fight against smoking, by using the language of the prisoners. So they can delete every day the cigarette they didn't smoke thanks to our product, and can motivate themselves, watching the days go without smoking. At the end of the year, they have something to be proud of: a blank calendar, the symbol of the cigarettes smoked in the past year.

We have to create a gift for people who start using our products to quit smoking.NiQuitin Mini helps smokers to quit, day by day, by replacing one cigarette at a time. The gift should work as a motivational aid for people in this daily process.

The calendar has been tested on a small scale this year and has had very good results. The client has already requested a version for 2013.

Our calendar works as a motivational aid for people who wants to stop smoking by using the Niquitin product. In this way, when people start to use Niquitin Minis to stop smoking, thanks to our calendar, they are motivated to continue and so they buy Niquitin Minis again, like in a virtuous circle.