Promote First Floor Under, a new born pop-vangarde culture magazine about design, photography, art direction, that also features a streaming radio.

Prove to all creative world that First Floor Under differs from every other blog by being socially relevant and taking action in real life. Usually blog publish ideas of other people, First Floor Under produces its own content.

Locally people tagged themselves and tweeted about the exhibit, meanwhile the most popular ad and design blogs published and promoted our blog: First Floor Under.

To introduce First Floor Under to the public, we designed an event, a real art exhibit, that other blogs have published, promoting directly our Blog.