Design > Graphic Design & Design Crafts

MOODSTER

TBWA\ITALIA, Milan / FIRSTFLOORUNDER / 2011

CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

Communicate in a viral way the advent of firstfloorunder.com, the digital publishing house of TBWA\Italy.

ClientBriefOrObjective

Get more people as possible on firstfloorunder.com

Effectiveness

In a few days hundred requests were made and people started using their moodsters as Facebook profiles images. First Floor Under website increased his visit by more than 1.000 in a week.

Execution

To communicate through Facebook profiles images we needed something really simple, visible and personal.

THE COSMOPOLITAN DIGITAL EXPERIENCE

COSMOPOLITAN OF LAS VEGAS, DIGITAL KITCHEN

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Gold Cannes Lions

Posters

CENAKOVSKI

THEATRE DU NOUVEAU MONDE, COSSETTE

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Gold Cannes Lions

Posters

PLAYING THE UNDERGROUND

JEUDI, JUNG von MATT

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Gold Cannes Lions

Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

STORIES FROM THE STREET

MELBOURNE WRITERS FESTIVAL, JWT

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Gold Cannes Lions

Calendars

TAMIYA CALENDAR

SIAM TAMIYA, CREATIVE JUICE\BANGKOK (TBWA)

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Gold Cannes Lions

Calendars

ALMOST EXTINCT

BBC, THE CHASE CREATIVE CONSULTANCY

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Gold Cannes Lions

Logo Design

CHEMICAL REACTION

SHUS PRODUCTION, OGILVY & MATHER JAPAN

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Gold Cannes Lions

Books

HOMEMADE IS BEST

IKEA, FORSMAN & BODENFORS

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Gold Cannes Lions

Books

BASISBIBEL

GERMAN BIBLE SOCIETY, GOBASIL

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Gold Cannes Lions

Self Promotion

THE INTERACTIVE COAL-GATE

BBDO, BBDO GERMANY

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Gold Cannes Lions

Publications & Business Communications

THE UNBELIEVABLE IS FOUND AT EMILIANO

HOTEL EMILIANO, JWT BRAZIL

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Gold Cannes Lions

Publications & Business Communications

LOVE BLOSSOMS HERE

MOTHER'S PRIDE GROUP, OUT OF THE BOX

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Gold Cannes Lions

Small Business - local or operating in a restricted area.

I AM ONE THOUSAND

ENABLIS, COSSETTE

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Gold Cannes Lions

Illustration

SPIT

PUBLIC HEALTH BUREAU OF FENGXIAN, SHANGHAI, OGILVY SHANGHAI

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Gold Cannes Lions

Illustration

GOING GOING GONE RED!

RICHARD HOUSE, THE PARTNERS

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Gold Cannes Lions

Advertising Typography

NOT YOUR EVERYDAY EVERYDAY

MONOPRIX, HAVAS CITY

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Gold Cannes Lions

Advertising Typography

LIGHT WALL REFLECTION

BMW, SERVICEPLAN

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Gold Cannes Lions

Design Typography

GRAPHIC EXPLANATION

PIE INTERNATIONAL, TOKYU AGENCY

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Gold Cannes Lions

Broadcast Design and Graphics Incl. Animation

BALLOONS

MTV, LODUCCA

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Gold Cannes Lions

Broadcast Design and Graphics Incl. Animation

2010 OPEN TITLES

OFFF INTERNATIONAL FESTIVAL, THE MILL

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Gold Cannes Lions

Design Photography

HOMEMADE IS BEST

IKEA, FORSMAN & BODENFORS

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Gold Cannes Lions

Online Digital Design

WALL OF FAME

KEMPERTRAUTMANN

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Gold Cannes Lions

Online Digital Design

SOUR/MIRROR

ZENITH, MASASHI QANTA SAQOOSHA HIROKI

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Gold Cannes Lions

Offline Digital Design

THE COSMOPOLITAN DIGITAL EXPERIENCE

COSMOPOLITAN OF LAS VEGAS, DIGITAL KITCHEN

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Posters

PIRACY POSTER

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Savoury Foods

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Savoury Foods

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Self Promotion

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Live Experience

SMOK-INK

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Best Use of Digital Media

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Shortlisted Cannes Lions

Cars

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Shortlisted Cannes Lions

Cars

KERBS

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Charities, Public Health & Safety, Public Awareness Messages

THINK AND DRIVE

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Public Health & Safety, Pubic Awareness Messages

THE CASTING

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Retail, E-Commerce & Restaurants

THE BLIND TASTE

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Non-commercial Exhibitions

SMOK-INK

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Use of Promotional Events & Stunts

THE BLIND TASTE

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Titanium and Integrated

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Best Use of Experiential Marketing in a Promotional Campaign

THE CASTING

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Posters

MOODSTER

FIRSTFLOORUNDER, TBWA\ITALIA

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Glass

THE B A.I. S

WIRED, TBWA\ITALIA

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Direction

RETHINK ENERGY

ENI S.P.A., TBWA\ITALIA

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Direction

RETHINK ENERGY BY BOLLE

ENI S.P.A., TBWA\ITALIA

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