Radio and Audio > Radio

THINK AND DRIVE

TBWA\ITALIA, Milan / ENI / 2008

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)

Overview

Credits

Overview

BriefExplanation

Social communication to fight the car accidents caused by alcohol abuse.

ScriptInEnglish

MVO1: GinGinGin...Ruuum, Ruummm, Rummmm, Ruuum, Ruuuuummm, RuuuummmMVO2: Tequilaaaaaaaaaa!MVO1: Ruuuuuummmmmm!

MVO3: Vodkaaaaaaaaaaaaaa!MVO4: Whiskeeeeeeeeeeeeeeeeey!SFX: Glass breakingANN: Got it? Please. Don’t drink and drive.

Agip. For driving awareness.

ScriptInOriginalLanguage

MVO1: GinGinGin...Ruuum, Ruummm, Rummmm, Ruuum, Ruuuuummm, RuuuummmMVO2: Tequilaaaaaaaaaa MVO1: Ruuuuuummmmmm!

MVO3: Vodkaaaaaaaaaaaaaa!MVO4: Wiskeiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii!SFX: Un bicchiere di cristallo che si rompe simula l’impatto.ANN: Sentito? Quando guidi, non bere.

Agip. Per una guida consapevole.

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