This ad is a wake-up call to rethink what we have so far thought about energy. More than an invitation to use it responsibly, it is a consideration about what energy becomes when we use it properly. An intimate yet authoritative voice over leads the audience through a journey across the infinite and marvelous shapes, sounds and suggestions born everyday out of energy, and then it shows the likewise infinite and marvelous new forms of energy that can raise from a wise use of it. Holding off from banality, the images show everyday and spectacular form of energy, artistic and obvious ways of using it, small and great achievements in researching, producing and sharing it. By doing this, the ad shows the responsible users what their effort produce and celebrates them, at the same time egging them on keeping on doing it.