RESULTS:

This web campaign had the title of Best Practice by YouTube.

We had more than 4 million views in 1 month.

The experience was adopted by 33 countries around the world after the Italian launch.

All the best advertising blogs and magazines talked about the Balls Dream Band.

Since we had to launch the Balls Dream Band and its first hit, the media agency helped us to implement the creative idea proposing a preroll as trailer of the first videoclip of the boyband and a teasing promocard campaign.

Promocard and preroll pushed users to watch the video and live the experience.

OBJECTIVE: Increase the awarness and the appealing of the toilet cleaner "Bref Power Activ 4 in 1" involving and entertaining the target.

TARGET: young women, internet users, workers and with a middle-high social cultural level.

INSIGHT: Since they're are women, they're interested in sexy men.

STRATEGY: Involve and amuse the target through an ONLINE EXPERIENCE in order to de-dramatize the toilet cleaning process.

IDEA: To launch the toilet cleaner Bref Power Activ 4 in 1, we made an ONLINE EXPERIENCE.

To involve the target we launched a boyband on a YouTube Brand Channel with a new song and an interactive video in which the band invites users to FLUSH the toilet to make them more and more naked.