In 2013 eni launched the advertising campaign “rethink energy” in order to promote a new culture of energy.

Many worldwide Italian excellence decided to join the campaign. First of all Toni Servillo gave his voice to the spot describing a new energy meaning.

In 2014, Roberto Bolle, famous international étoile and symbol of beauty, culture and energy, decided to be the official testimonial of “rethink energy” adv campaign.

The Director created a unique artistic performance to convey his personal vision of energy with an accessible and enjoyable “storytelling” for everyone.

To emphasize energy evolution through dancing movements, Ferri chose a beam of light related to Caravaggio, Italian painting master.

Light creates special effects to exalt human anatomy.

In order to highlight more this aspect, the whole film was shot at 1200 fps with different camera angles to exalt “hanging effect” and give the perception of performer anti-gravity.

Whole film has been shot on a black background to bring the audience in an abstract time and space dimension.

Rethink energy becomes a "special" large-scale artistic and media activity, narrated and broadcast through media relations and digital PRs on the most important national and international newspapers.