To create a new, unique range of vibrators, from brand idea through to product and packaging design, to be sold in health and beauty departments (never in sex shops).

Our unique range of vibrators are aimed at curious women who are too intimidated or put off by the daunting dildos and sex toys more readily available to them. They are uniquely cheeky, fun, and designed to make you smile from the outside in; they live on pharmacy shelves - not in sex shops - so they’re more cute and playful than crass. Each device in the range is inspired by an archetypal fantasy man, from concept through to final design.

Because the goal was to create a brand and product that broke the paradigm of the category, it takes time for mass distribution. However, the response so far has been amazing, and you can find our vibrators in over 10 countries (and growing) on pharmacy and department store shelves. The range is available for purchase online globally as well. From launch, we have featured in many female targeted publications, international sexual health blogs and thousands of online design and lifestyle forums. We're also proud to have been selected for several, international publications' 'must haves' lists for female travel.

Because each vibrator in the range is inspired by an archetypal fantasy man, each product had to perform in playfully different ways. The Fireman’s flame-shaped lines are here to rescue damsels who’ve never done this before. The Frenchman was born to pleasure a woman, and is uniquely skilled in the art of cunnilingus. The Tennis Coach is here to train vibrator virgins on how to ace an elusive g-spot orgasm and The Millionaire is a classic satisfier who can make ladies feel spoiled with a simple twist.