Film > Online Film: Sectors
BEAR MEETS EAGLE ON FIRE, Sydney / IAG / 2022
Awards:
Overview
Credits
Write a short summary of what happens in the film
The 60-second launch spot introduces 'Larry', a giant yellow puppet. He's an unencumbered, larger than life character who we follow as he rolls freely through his neighbourhood, encountering friends and neighbours along the way. Throughout his journey, Larry freestyles along to the Digital Underground’s 90’s classic song 'The Humpty Dance'.
Cultural / Context information for the jury
ROLLiN’ is a new entrant to the car insurance category in Australia. Their offering was different to the other big players in market: a subscription based model that allowed customers to leave whenever they wanted.
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