Wisr is a start-up neo-lender in the Australian Financial Tech category. Their goal is to help people make better financial decisions by providing simple to use tools, like being able to check your credit score without affecting it, for example.

Our brief was to cut through in a category that’s a confusing collection of fake customer testimonials and ‘buy now, pay later’ promises from phone app loan sharks.

Wisr wanted an organising idea they could apply to their business, to help build a more distinctive, resonant and meaningful brand, building the foundations for sustainable growth.

Wisr is a fin-tech start-up whose mission is to help people make better financial decisions. Our brand idea was to recognise that although people often do dumb things, there’s a part in all of us capable of making good decisions: the ‘smart part’ of our brains.

Wisr. For Your Smart Part.

When we were asked to rebrand Wisr, a company whose mission is to help people make better financial decisions, it made sense to build our core idea around appealing to people’s ‘smart-part’ across everything we created.

We started from the ground up with a new design system to help simplify complicated financial stuff, making every interaction, at every touchpoint with the brand, more intuitive.

We opened up both a 2D and 3D world for the brand across different channels; allowing us to play with depth and form where needed, while falling back to a more graphic approach when conveying complicated financial information - all within the same art directional approach.

Following the campaign launch, Wisr achieved a record $132M in new loan originations over the first quarter. The campaign delivered a 30% uplift in response rate, creating over 50,000 new user profiles.

Advertising awareness doubled (11% - 20%) which has resulted in a step-change in Brand Awareness over the campaign (23% - 34%) with 44% of our target market recognising the campaign - something none of Wisr’s competitors have experienced.

Since the website redesign, Wisr have seen a 376.15% increase in website users, with a significant increase in quality of traffic (bounce rate decreased by 48%). Users spent more time on the site, looking at more pages. Furthermore, website conversion increased in key areas by 15%, through improved user experience.

Wisr has also seen an Industry-leading customer NPS +78 since the new brand and website went live.