We created films that follow a simple structure using character groups of five. Each group also begins with the letter ‘G’: 5Geniuses, 5Grannies, 5Guitarists and 5Game Characters that each explain the benefits of the new 5G technology in simple, playful terms.

5Geniuses try to answer a question on the terminology of latency in a gameshow.

Optus’ largest competitor jumped the marketing gun by announcing their 5G to Australia before anything was available in the market. Globally there weren’t many products to offer that were actually 5G compatible, and almost none here in Australia.

Australians were also very skeptical of over-promising when it came to high-speed internet, after a disastrous and drawn out process of upgrading the nation’s internet infrastructure several years ago.