Social and Influencer > Websites (A categories)
SMOOTHIE
CHEMISTRY, Dublin / ST IVEL / 2003
Overview
Credits
Overview
CampaignDescription
The website was intended as an interactive site where visitors could create and send fully animated greeting cards. The cards could be 'personalised' by choosing from a list of possible responses, and then sent on to the visitor's address book - the best way to understand the concept is by logging on to www.shapesmoothie.com, and then choosing 'send a shape smoothie'. The objective was to make the target audience of 18-25 year old females aware of the new Shape product, to entertain and engage them, and to drive trial and visits to the main Shape/St. Ivel URL.
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