Our idea went all-in on proving Squarespace is the perfect place for musicians and bands. We teamed up with up-and-coming R&B/Soul artist, and Squarespace user, Leon Bridges. Then we got legendary rock photographer, Danny Clinch, to capture his story in film and photography - which was then used to redesign both guys’ sites on Squarespace.

We developed a campaign that started with a :60 second spot on Leon’s rise to fame, which debuted on The Grammys. By tagging along with Leon to as finished up his tour and revisited the people and places that made him in Ft. Worth, we also created a short documentary called “This Is Home.” A poster and other assets were designed to promote special screenings of the film which included performances from Leon himself.

Our team joined Leon Bridges on his tour bus as he went from a performance in Memphis during MLK day back to his hometown of Ft. Worth. Everything was documented as Leon revisited the real people and places that made him. We had hours of great footage and thousands of beautiful photos. We crafted this into :60 and :30 films set to Leon’s track “Smooth Sailin’” and showing his actual journey from open mics to the big stage. Along with these spots, which ran on The Grammys and NBA playoffs, we created a 20-minute documentary with a light brand touch that gave Leon and others a window into his journey. We debuted this piece during a special screening in NYC then for hundreds of fans in Leon’s hometown. We then shared it on social and Vimeo for all to see.

The project resulted in a 34% month to month increase in visits to Squarespace.com and a major jump up the iTunes chart for Leon Bridges.

Squarespace supports creative people and their endeavors not only online, but also beyond. In order to showcase this commitment to artists, we teamed up with the rising and talented musician, Leon Bridges. We told the story of his journey and the genuine role Squarespace played as a platform for his success, including putting his music at the heart of the campaign.

Our strategy was to identify a creative talent who was already on Squarespace and put his talent on display in the most compelling way possible.

Squarespace provides creative individuals with the tools they need to present their work in the best light possible. The company’s goal was to get more (and more kinds) of these people using Squarespace to beautifully showcase and share their passions. As a brand, it wanted to demonstrate (and get credit for) the fact that it is more than simply a great place to host a site; it is a genuine backer of the artists themselves.