StreetEasy is the undisputed home for finding apartments in New York City. But when it comes to buying and selling, there are tons of options out there. This campaign was meant to cement StreetEasy as a go-to for buyers and sellers too, showcasing little-known features like StreetEasy Expert agents and home valuation tools that they now offer.

The past two years have been beyond chaotic for real estate, especially in NYC. Our goal was to create some optimism around it. So, we created a campaign that assured residents they could “win” when they played the game of real estate, instead of getting played by it.

These ads were designed with enough NYC detail to grab residents’ attention whether they were seeing it for the first time on a bus or taking it in for the twentieth time on their 8-stop commute in a subway car.